CEO Commentary by Mike McMorris
There is an interesting movie (Blackberry) out now chronicling the rise and fall of the Blackberry device. Back when cell phones were just that, a phone, some very smart folks had an idea that they could be more. From that idea, the Blackberry was born and the parent company, Research in Motion (RIM), became an international sensation. The Blackberry utterly dominated the cell phone market and RIM shares peaked in 2007 at $238.
Then came another idea from Apple and in a very few years, the Blackberry was dead. RIM stocks are now at $7. Some people became very rich, and the world was changed and yet the idea is gone, supplanted by another, better idea. Virtually everyone now carries a device with them that can do just about anything. And all of that happened in about twenty years!
It can’t help but make you wonder about what the next twenty years will bring. We are seeing more and more “tech” ideas coming to life in the livestock sector. Industry has an opportunity to guide the good ideas of others by clearly stating the challenges and opportunities that we face today and those we foresee in the future.