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Livestock research needs more collaborative approaches
Milk Producer, May 2021: Livestock Research Innovation Corporation (LRIC), commodity organizations and the research community are increasingly turning to a cross-sectoral approach to research to address increasingly complex issues facing the livestock industry.
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Big things
Commentary by Mike McMorris, LRIC CEO, May 2021: The big things facing livestock today are huge and far too big for any one sector to tackle by itself. And even if they could, there is a shared vulnerability which means that all sectors need to move forward, or all are at risk.
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Thinking beyond the species
Ontario Hog Farmer, April/May 2021: Many issues facing livestock farmers today are complex and multi-faceted, affect different livestock types and require a broader spectrum of expertise. That’s where the concept of a cross-sectoral approach to research comes into play, which LRIC, commodity organizations and the research community have increasingly been focusing on.
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It’s time for a Livestock Manifesto
Farmtario, April 8, 2021: We know all too well that livestock producers count on consumers for their purchasing power and most of us are aware of the “social contract” that the agriculture industry needs to live up to with society. How is the livestock sector doing with regards to the view that society holds of it? Based on headlines and social media, not so well.
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You can’t make this Sh** up!
Commentary by Mike McMorris, LRIC CEO, April 2021: Animal-free milk, eggs and meat are a reality. Consumer interest in these products is driven by their concerns for their own health, the environment and animal welfare. If the livestock sector wondered what three topics they need to deal with and tell their good story about, there you have it. Failure to do so could lead to a tipping point, beyond which society takes on the view that livestock equals bad.
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A better future together - how LRIC works for its members
Milk Producer, March 2021: Nearly a decade ago, leaders from Ontario’s livestock sector came together with government to form Livestock Research Innovation Corporation (LRIC) to help create and advance a collaborative approach to research and innovation. Dairy Farmers of Ontario recently reconfirmed their commitment to LRIC and collaborative research and innovation in Ontario's livestock sector.
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What's in a name?
Commentary by Mike McMorris, LRIC CEO, March 2021: A critical stage of a livestock innovation system is getting research results into action on farms. My first full-time job was providing “extension” services for beef farmers while today, in my current job, I often hear that the process of getting research results to farmers is not working.
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Infrastructure, people critical to advancing poultry research and innovation
Canadian Poultry, February/March 2021: The world needs to strengthen its focus on protecting the health and wellbeing of livestock and poultryas it’s not a question of whether there will be another pandemic, but rather when, believes Dr. Shayan Sharif, Associate Dean of Research and Graduate Studies at the Ontario Veterinary College.
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Why?
Commentary by Mike McMorris, LRIC CEO, February 2021: Kids have a natural tendency to ask “Why?”. It can be fun, annoying and challenging all at the same time having to answer that repeatedly. And yet it may be the best question of all.
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