Livestock Research Innovation Corporation

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Topics of Importance for Ontario's Livestock Industry

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  • Recent News

    • Thinking beyond the species

      Ontario Hog Farmer, April/May 2021: Many issues facing livestock farmers today are complex and multi-faceted, affect different livestock types and require a broader spectrum of expertise. That’s where the concept of a cross-sectoral approach to research comes into play, which LRIC, commodity organizations and the research community have increasingly been focusing on.

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    • It’s time for a Livestock Manifesto

      Farmtario, April 8, 2021: We know all too well that livestock producers count on consumers for their purchasing power and most of us are aware of the “social contract” that the agriculture industry needs to live up to with society. How is the livestock sector doing with regards to the view that society holds of it? Based on headlines and social media, not so well.

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    • You can’t make this Sh** up!

      Commentary by Mike McMorris, LRIC CEO, April 2021: Animal-free milk, eggs and meat are a reality. Consumer interest in these products is driven by their concerns for their own health, the environment and animal welfare. If the livestock sector wondered what three topics they need to deal with and tell their good story about, there you have it. Failure to do so could lead to a tipping point, beyond which society takes on the view that livestock equals bad.

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    • A better future together - how LRIC works for its members

      Milk Producer, March 2021: Nearly a decade ago, leaders from Ontario’s livestock sector came together with government to form Livestock Research Innovation Corporation (LRIC) to help create and advance a collaborative approach to research and innovation. Dairy Farmers of Ontario recently reconfirmed their commitment to LRIC and collaborative research and innovation in Ontario's livestock sector.

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