ALL CAPS
I recently heard a CBC news reporter use the phrase “all caps” to identify people that live to be outraged about one issue or another. It stems from the practice of typing words in all capital letters online to indicate yelling.
There are many issues that we do need to be concerned with, and many of those for which we should be taking action, but for sure, these days, some issues garner far more “press” than they deserve. This is the downside of social media that gives everyone not just a voice but a megaphone. We can’t control what stories people put into the ether, but we should do a better job or providing the counterbalance.
One of the “topics du jour” is livestock’s impact on climate change due to methane production. You can’t argue with the fact that livestock production is a contributor to a climate change problem. Those of us in the industry need to be able to provide facts to counter the rather wild claims that are being made.
I recommend a short video called “Eating less meat won’t save the planet”. It is only twenty-four minutes long but for those of you with little time, we prepared a “cheat sheet” that you can find here on our website.
