A great story
CEO Commentary by Mike McMorris
Storytelling is known to be one of the best ways of getting your message across to someone. Even if you have never been on a freighter, listen to the late, great Gordon Lightfoot’s Wreck of the Edmund Fitzgerald, and you will actually feel his message. In a little over six minutes, he takes you on a journey and brings you into a new world.
There are many people telling the story of livestock these days. Their messages are short and simple and are gaining traction with the vast majority of people that have nothing to do with livestock. It matters what those people hear and begin to feel. The balanced story of livestock is a good one and needs to be told…. by all of us involved in the sector.
I hope you can join us at LRIC’s annual symposium June 1 to hear from Hanna Thompson-Weeman, CEO of Animal Agriculture Alliance, an organization like LRIC based in Virginia. Their mission is to “safeguard the future of animal agriculture”.
Also speaking will be Dr. Michael Rogers from the University of Guelph to share his very important findings about plant-based “meat”. We will also be presenting our Early Career Faculty Awards to some amazing young scientists that will be helping to write the next chapters of our story.
This will be a great way for you to become better storytellers. See you there!