Jim has been involved in marketing and leadership roles in the animal health and nutrition market in Canadian and United States for more than 35 years. His experience spans big pharma, biotech start up and privately owned biological enterprises. He has held a leadership role in marketing research and business analytics as Vice President Impact Vet which has provided a unique understanding and perspectives of the market segments and brands for the food animal and companion animal businesses in Canada. More recently, he has conducted marketing research for AAFC on risk management from farm gate to the consumer retail shelf for all of sources of animal protein production. Jim’s passion and insights for the animal health market continues as he re-invents his career in semi-retirement. He provides consulting services where he believes he can make a meaningful contribution in strategy with organizations and individual that are fun to collaborate with in solving problems.